As a storyteller who has lived in three different continents and continues to engage with the cultural nuances—and the people— of every place I've called home, I’m passionate about utilizing my marketing skills, global awareness and on-set production experience to craft impactful, authentic campaigns that resonate with audiences of diverse backgrounds.
Below, you'll find a collection of recent projects in which I've lead the creative direction, strategy and production of marketing campaigns and assets.
Role: Director, Creative Strategist, Content Producer.
For Beats by Dre, I conceptualized and directed a branded video campaign featuring NCAA athletes, crafting a narrative that aligned the brand's core message with culturally resonant storytelling. I collaborated with a musician to create an original track for the spot, ensuring the sound design felt authentic to the athlete's world and I also helped develop extra content tailored for TikTok and Instagram to maximize engagement and platform reach. These efforts contributed to the commercials (1) (2) reaching over one million views and significantly boosted the featured athletes' social following.
• Campaign concept development & direction
• Original music collaboration
• TikTok & Instagram content strategy and production
Role: Creative Director, Marketing Strategist, Photographer.
For Pray Away, I developed the film's entire visual branding strategy. This included designing the key art, shooting promotional stills, and creating the EPK with copy that playfully leaned into the visual identity of the story. To build audience interest ahead of the release, I crafted a multi-platform promotional campaign:
• A curated Spotify/Apple Music playlist inspired by the world of the film.
• A series of in-character TikToks that gave audiences a peek into the protagonist's world.
• Sixty and ninety second trailers optimized for Instagram and TikTok engagement.
Role: Creative Director, Marketing Strategist, Photographer.
For Algún Día (Someday in English), I led the development of the film's visual branding, beginning with the key art concept, which I also photographed. In preparation for the film's crowdfunding campaign, l ideated and produced 'extra content' captures to support a cohesive promotional rollout on Instagram that inspired audiences to get to know the director better and help us reach out weekly campaign goals. Through a carefully timed marketing strategy—including GIF creation, radio appearances, email newsletters, and post scheduling—I spearheaded the campaign's visual and strategic execution. The result: Algún Día successfully reached its crowdfunding goal, driven by a strong, consistent brand identity across all platforms.
• Key art concept & photography
• Content creation for crowdfunding
• Rollout calendar, PR and social strategy
Role: Creative Director, Copywriter, Marketing Strategist
For Internet Boy—a dark, voyeuristic drama set in the underbelly of online life— I developed and executed the film's entire crowdfunding and marketing campaign, crafting a strategy that blurred the line between the film's narrative world and the digital communities it aimed to reach. My role included designing the concept art and campaign visuals, writing all copy, including the tagline and positioning statement, and producing the crowdfunding trailer. Leaning into the story's unsettling internet themes, I created a gamified rollout featuring riddles and hidden clues-inviting audiences to "unlock" aspects of the story through an immersive online scavenger hunt. This interactive layer sparked curiosity and drove community engagement, particularly within niche internet subcultures aligned with the film's tone and themes.
The campaign successfully reached its funding goals while building early intrigue and audience buy-in through storytelling-driven marketing.
The campaign successfully reached its funding goals while building early intrigue and audience buy-in through storytelling-driven marketing.
• Campaign Creative Development
• Interactive Audience Engagement
• Strategic Positioning & Rollout
Role: Marketing Strategist, Creative Director, Photographer.
For The Erl King, I was initially brought on to lead the social media campaign, so I developed a custom rollout calendar, platform strategy, and asset plan that leaned into the film's eerie, atmospheric tone. As the project evolved, I took on a larger creative role—conceptualizing and photographing the official poster, designing the EPK, and working directly with press outlets to secure coverage. This integrated marketing approach played a key role in the film's visibility and momentum, ultimately helping The Erl King secure streaming distribution on Shudder.
• Social media campaign layout, calendar & strategy
• Key art concept & photography
• EPK design & media outreach
Case Study: Marketing Strategy
During the early days of the pandemic, when Instagram restricted hashtag visibility due to the 2020 elections (hashtags were still important engagement metrics at the time!) and organic discovery became nearly impossible, I designed a bold digital strategy to help drive awareness and crowdfunding for a film centering on trans women's stories titled 'Las Tres Chicas' (The Three Girls)
Recognizing the need for meaningful engagement in the absence of hashtags and an easy in to reach the LGBTQIA+ niche, I pitched creating a companion video web series titled 'Video Diaries' that spotlighted real trans women from around the world. This series not only aligned with the film's themes but also fostered organic connection with a niche global audience hungry for representation. Within weeks, the project built rapid traction online, grew its following significantly, and received recognition from Indya Moore, Gia Love and others in the queer film space, and the campaign successfully reached its funding goal.
Beyond the series itself, I designed the campaign's visual identity, Instagram layout, and crowdfunding materials-including animated GIFs, an interactive filter, and community-driven content-to reinforce a strong and accessible brand voice.
This case reinforced for me the power of speaking directly to specific communities. In a digital landscape where reach is increasingly limited by algorithms, building trust and offering authentic value is the most effective strategy.
Poster & Key Art Design
From initial shoot planning to final retouching and layout, each piece reflects a holistic approach to visual branding.
Additional key art and posters I fully conceptualized, photographed, and designed in collaboration with clients. My work combines cinematic storytelling with marketing insight to create arresting, campaign-ready visuals.
These designs have been used across festival circuits, social media rollouts, electronic press kits and crowdfunding campaigns.
Spec Posters
Minimalistic posters I created for fun from some of my favorite TV Shows and Movies. The challenge was to create a cohesive series of posters while retaining the essence of each story.
Editorial Photography
Selects from photoshoots I have personally produced, photographed and edited for clients. Check out this tab for more.
Let's Work Together.
