Role: Marketing Intern
At HBO/Max Originals Marketing, I helped develop integrated marketing campaigns. Below, a fictional fourth season of The White Lotus, set in Cancún. This speculative project was designed to showcase a nuanced understanding of brand voice, cultural relevance, and platform-aware storytelling-anchored in HBO's distinctive tone and the world of Warner Bros. Discovery.
I led the creation of a comprehensive 34-page campaign deck, handling every aspect from narrative framing and audience targeting to cross-platform rollout strategy and tone-specific copy. Drawing from the show's signature satirical bite, I developed a suite of promotional ideas — including experiential activations, digital teasers, and talent — led social moments-geared toward both fan engagement and prestige positioning.
Role: Director, Creative Strategist, Content Producer.
For Beats by Dre, I conceptualized and directed a branded video campaign featuring NCAA athletes, crafting a narrative that aligned the brand's core message with culturally resonant storytelling. I collaborated with a musician to create an original track for the spot, ensuring the sound design felt authentic to the athlete's world and I also helped develop extra content tailored for TikTok and Instagram to maximize engagement and platform reach. These efforts contributed to the commercials (1) (2) reaching over one million views and significantly boosted the featured athletes' social following.
Role: Creative Director, Marketing Strategist, Photographer.
For Algún Día (Someday in English), I led the development of the film's visual branding, beginning with the key art concept, which I also photographed.
• Key art concept & photography
• Content creation for crowdfunding
• Rollout calendar, PR and social strategy
Graphic Design
From initial shoot planning to final retouching and layout, each piece reflects a holistic approach to visual branding.
Additional key art and posters I fully conceptualized, photographed, and designed in collaboration with clients. My work combines cinematic storytelling with marketing insight to create arresting, campaign-ready visuals.
These designs have been used across festival circuits, social media rollouts, electronic press kits and crowdfunding campaigns.
Let's Work Together.